In order to comply with our vendors’ (TTD, Facebook, ESPs) policies surrounding political advertising, all political campaigns in Connect must include the information below.
There are two types of political campaigns: 1) Political Non-Election and 2) Elections (candidates and issues).
1) Political Non-Election: This refers to advertising from a political party or organization advocating for a cause or policy. The party or organization neither supports nor is paid by a specific political candidate.
2) Election (Candidates and Issues): This refers to advertising for candidates running for political office on a federal, state or local level, such as President, Senate, House of Representatives, governor, state senator, mayor, freeholder, sheriff, etc. Additionally, campaigns paid for or run by a political candidate fall into this category.
**Please note that the TTD does not allow microtargeting for political campaigns. This means that your client must have at least 5K users(not device IDs) to run media against it.**
Know More, Do More with Connect
For all of our marketing materials, explainer videos, and FAQs, click the button below.
View Knowledge Base